Cooking with Ooni is a great example of branded content for companies. It’s a recipe book for the pizza lovers, but also tells companies story in a compelling way! This is an updated version of the best-seller book about Ooni pizza ovens. We shot and stylised all the images, created and wrote dozens of new recipes, and made the layout!

Cover of a magazine or book featuring a photograph of a group of four people and a dog at the beach, with some people eating pizza.
Page with a recipe titled 'Perfect Prime Rib of Beef' on the left and a photo of seasoned, cooked beef slices being sprinkled with salt or seasoning on the right.
Plate of grilled halloumi cheese with decorative herbs, lemon wedges, sea buckthorn berries, and a drizzle of sauce.
A hand squeezing a lemon over a clam pizza on a wooden board, with a can of beer in the background.

Industrial storytelling, built to last.

We know how to capture complex environments, demanding processes and heavy machinery in a way that’s clear, powerful and visually compelling.

We work safely, efficiently and collaboratively on site—whether it’s a factory floor, construction site, energy facility or logistics hub. From precise documentation to cinematic brand films, we turn industrial reality into content that builds trust, supports sales and strengthens your brand.

Two female workers wearing hard hats and safety glasses inspecting equipment and data on a tablet in an industrial plant with pipes and machinery.
A construction worker in an orange safety jacket is operating a piece of heavy machinery on a construction site, with trees and a clear blue sky in the background.
Group of eight people standing on a staircase inside a building, posing for a photo. They are wearing blue shirts or hoodies, with a large sign on the wall behind them that reads 'WE MOVE. YOU WIN.' in bold blue letters.
Construction worker wearing a yellow safety helmet and a high-visibility vest standing next to a large CASE bulldozer on a construction site, looking at a mobile device against a blue sky background.
A worker wearing protective gear uses a spray gun to clean or apply coating inside an industrial facility filled with machinery and pipes.
Two construction workers, wearing hard hats and safety gear, looking at a device in front of a blue metal building.

We love food!

Cooking, eating and shooting! We Make Stuff creates high-end food photography, video and styling that make products irresistible. With over 20 years of experience working with brands, restaurants and food producers, we understand how to bring out texture, colour and appetite—without losing authenticity.

From styled product shoots to dynamic food films and social-first content, we handle the full production: concept, styling, shooting and post-production. We work closely with your team, recipes and ingredients to ensure every detail supports your brand and sells the experience.

Whether for packaging, campaigns, menus or digital channels, we create food visuals that stand out—and make people hungry.

A frying pan on a stove with flames, cooking herbs and possibly meat, with blurred kitchen background.
A close-up of a large cheeseburger with multiple beef patties, cheese, bacon, lettuce, and mayonnaise, served with French fries.
Fresh pizza with cheese, ham, green asparagus, figs, and fresh herbs, surrounded by additional figs, pears, and salad greens on a light gray surface.

Building brands that look consistent, confident and alive.

We Make Stuff partners with brands to build strong, recognisable visual identities through photo, video and sound. We help brands define how they look, feel and communicate over time.

We work hands-on with your team to create visual systems that scale: from hero imagery to everyday content. By planning production smartly and thinking in formats, we help brands become their own media.

From strategy and concepts to production and long-term content frameworks, we create visuals that support your story, strengthen your identity and give you full control of your brand narrative.

Black and white portrait of a smiling man with a shaved head and beard, sitting at a table, wearing a short-sleeved polo shirt, with hands clasped together and a watch on his left wrist.
A woman wearing a green suit with a subtle pattern, standing against an orange industrial metal wall. She has blonde hair and is wearing beige high heels.
A girl in a pink sweater and high-waisted jeans is playfully kicking in a kitchen while two other children watch and laugh, with a game board on the table.
Business meeting with three people in a conference room, focus on a man in a blue suit looking at a woman.
A large group of people, dressed in formal and semi-formal attire, are gathered outside a modern building, celebrating by tossing blue hats into the air. Some individuals are holding musical instruments, including a French horn, a violin, and a double bass. The building has a large electronic display showing the names of three organizations: Tampere-Talo, Tampere Filharmonia, and Muumimuseo.
Two children and a dog lying on a white rug in a modern living room, with framed pictures and a flat-screen TV in the background.
A woman with red hair wearing a plaid shirt, black vest, and white pants, smiling and using her phone, standing next to an electric vehicle charging station on an open road with hills and a cloudy sky at sunset.
A scenic view of a river at sunset with a truck driving on a road along the water, trees on the side, and the sun reflecting on the calm water.
Two men in black shirts in a store with multiple monitors displaying the 'Sofia Digital' logo, one holding a remote control and the other in the background at a table.

Rairai – Bringing real Finnish rye to the UK

Rairai is the first authentic Finnish rye bread brand created specifically for the UK market—introducing real sourdough rye to a market that had never experienced it before. We partnered with Rairai from the early stages to define how the brand looks, feels and communicates visually.

We produced the core photo and video assets for the launch, creating a visual identity that feels premium, honest and rooted in craft. From product photography to cinematic brand films and social-first content, our goal was to make rye bread desirable, modern and clearly different from mass-market bread.

Our collaboration continues as Rairai grows, with ongoing content production and visual storytelling that supports brand building, marketing and retail presence.